Advisory Committee

The Advisory Committee for the festival consists of the following eminent persons, who have a broad knowledge and experience related to film festivals.


Rock Demers is Founder and President of “Les Productions La Fête” and creator of CONTES POUR TOUS, Rock Demers has been involved in all facets of cinema (critiquing, distribution, export, operation, production). In early 50’s, he co-founded the magazine Images and established many film clubs. In 1958, after having studied teaching, he quit the country in order to travel across Europe and Asia for two years. On return to Canada, he joined the team that had just established the International Film Festival of Montreal. He became its Director General from 1962 to 1967. He was one of the co-founders of Cinémathèque québécoise in 1963 and established Faroun Films in 1965. In 1968 he devoted himself to Faroun Films, whose distribution of films for the youth rapidly expanded to more than ten countries. With the export of the film Martien de Noël and other films, such as Les Mâles (Gilles Carle), La Vie rêvée (Mireille Dansereau) and Les Smattes (Jean-Claude Labrecque), Faroun Films became the most important ambassador abroad for the nascent film industry of Quebec. Thanks to the brilliant success of the initial CONTES POUR TOUS, whose exceptional quality was appreciated by the public and the critics (215 national and international awards in under 30 years), the collection now consists of 24 titles and has brought Rock Demers numerous prizes, both national and international, among which are Prix Albert Tessier (Quebec), Companion of the Order of Canada and Chevalier des Arts et des Lettres (France).


Monique Simard is currently a member of the expert panel reviewing the federal Telecommunications and broadcasting legislation.

Monique Simard joined the Quebecor Fund team in April 2018 as Chairwoman of the Board, Vice-President of the corporation, and member and independent administrator. She was previously President and Chief Executive of SODEC (Société de développement des enterprises culturelles) from 2014 to 2018.

From 2008 to 2013, Monique Simard was Executive Director of the French Program for the National Film Board of Canada. In that capacity, she supported the creation and programming of distinctive, innovative and relevant documentaries, animated and fiction films, and interactive works destined for multiple platforms.

From 1998 to 2008, she was a member of the team at Productions Virage, which specialized in the production of documentaries about social and international issues. During her time there, Monique Simard produced more than 60 documentary films and series for television.

Monique Simard has previously acted in the capacity of Chairwoman of the Board of the Cinémathèque Québécoise, was a founding member of the Montreal International Documentary Festival (RIDM), and was a member of the Board for the former Association des producteurs de films et de television du Québec (APFTQ, now the AQPM) as a representative for documentaries.

She has participated in all major documentary film festivals around the world. Monique Simard was named Honorary President of Sunny Side of the Doc in 2016, and in 2017, was named “Doc Mogul” at the Toronto’s Hot Docs festival. What’s more, in 2017, she was named Commander of the French Ordre des Arts et des Lettres. In all of her work, Monique Simard has always been actively involved in ensuring that women have their rightful place in society.

From 1973 to 1991, she was an active trade-unionist who was closely associated with the rise of women’s issues in the labour movement.


A Concordia University graduate in arts and communications, Jean-François Pouliot also holds a minor in philosophy. As a camera assistant, he made his debut in the film industry. Over the years, he has gained solid experience working for such acclaimed feature films as Tony Richardson’s Once Upon a Time in America by director Sergio Leone and Hotel New Hampshire.

In 1982, Jean-François chose writing as a means of communication by becoming a copywriter for Cossette Communication-Marketing, the largest advertising agency in Canada. Quickly promoted to head the creation of Francophone commercials for McDonald’s restaurants, he has twice won the Grand Prix du Mondial de la publicité francophone. In 1988, he became director for the Fabrique d’images, one of the leading advertising film production companies in the country. He directed messages mainly for Canada, but also for the United States and Europe, winning a Lion d’argent in Cannes for a message from Loto-Québec. He also signed from 1992 to 2005 the vast majority of 137 implementations of the famous Monsieur B. campaign for Bell. After 15 years as an advertising director and nearly 500 commercials later, Jean-François turned to the business community in 2000 and founded Eloda, a high-tech company specializing in the automated recognition of television commercials. The co-inventor of his technology, he served as president until 2006. Under his leadership, Eloda employed more than 40 people and entered Toronto’s TSX Venture.

Never turning his back on cinema, Jean-François made his debut in the feature film with La Grande Séduction, a comedy that closed the prestigious Directors’ Fortnight in Cannes in 2003. The film was subsequently an unprecedented success story in Canada and has delighted critics both in Quebec and internationally. It has been featured in more than 65 international festivals and has been sold in over 25 countries, winning several prestigious awards, including the Sundance Festival Audience Award, the Jiraldillo d’Oro Grand Prix and the Prix ASECAN at the Seville Film Festival, the Bayar d’Or for Best Film at the Namur Festival and seven Jutra Awards in 2004.

With Guide de la petite vengeance, Jean-François Pouliot signed a second feature film in 2006 and continued his successful collaboration with screenwriter Ken Scott. Even before its theatrical release, the film received the Audience Award at the Rouyn-Noranda Film Festival, and in 2007 it won four nominations for the Genie Awards, including the best director and the best film. He was also chosen “pick of the week” at the Seattle festival. Finally, in the spring of 2008, Jean-François Pouliot wrote and produced a first stereoscopic film in collaboration with the National Film Board (NFB). Hailed by the critics at the festival of La Rochelle, Champlain retraceé is presented until 2018 at the Musée de la civilization in Quebec City. It was submitted by the NFB to the Oscars for 2009. At the request of Heritage Canada and with the collaboration of the NFB and Cirque du Soleil, Jean-François Pouliot produced in 2010 the immersive film Impressions / Glimpses, intended for the pavilion of Canada at the Shanghai World Expo. In 2013, he was at the helm of the film Dr. Cabbie, a social comedy film shot in India and Canada, released on our screens in 2014. In 2015, he tackled major productions as he directed an animated version of the classic La guerre des tuques, cult movie of Comptes pour tous series of Rock Demers. In the same year, Jean-François shot the sequel to the feature film Les 3 p’tits cochons, which gained a big success at the box office in the summer of 2016. Finally, he worked on the highly anticipated film Les Bougon, which arrived on the screens in December 2016. In 2018, Jean-François worked on the animated feature film La course des tuques as a director-consultant, director of photography and advisor for the composition of the image.


Henry Welsh, has acquired a first-rate experience in the field of stage arts as well as in the movie industry. Since 1989 he has organized and monitored many press relations, launches, special events’ promotional campaigns and artists’ tours both locally and internationally.

Passionately dedicated to the promotion and distribution of cultural products, Henry Welsh has also acted as a development agent on an international level for Quebec theater companies by organizing tours in foreign countries.  The contacts that were established during various events in foreign countries have led him to develop film co-production relations and agreements (between Chile and Canada for instance).

From 1999 to 2012, Henry Welsh was the Director of Jutra Awards Ceremony. This evening gala presents people working in the Quebec movie industry distributing awards to their peers. The same year until 2015, Henry Welsh becomes Director of Communications and Press Relations for the Montreal World Film Festival.

In 2013, he started the Trophées francophones du cinéma a TV show dedicated to Francophone cinematographies around the World. The first Awards Ceremony was in Dakar end then in Paris, Beyrouth, Abidjan, Yaoundé and Saint-Louis du Sénégal.